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Your Sales Training Is Probably Lackluster. Here’s How to Fix It

Harvard Business

Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. They don’t need to know how to do those jobs.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Vendors using eBay and Shopify pay listing and sales fees, and consumers pay transaction fees on payment portals like PayPal. Fraud verification via blockchain will also help verify the origin and methodology of marketers. In most cases, the user will make a small micropayment (for example, one cent to read a news article).

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How to Consistently Get Consulting Clients.Even if You're Brand New and Just Starting Out

Consulting Matters

While your experience, education and methodology matters, what people buy are your unique strengths and how you personally show up and support them. When done well, you give your future client a gift of what they need to do to get from where they are today to where they want to be and the value/ROI they get by working with you.

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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Inspiration is the primary role of our website, our brochure, our sales collateral and our in-person portfolio review. By the end of this article, you will… Know how to turn your past case studies into top-lead generating pages on your website. They show him what others have done. Blair Enns, A Win Without Pitching Manifesto.

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The Most Common Reasons Customer Experience Programs Fail

Harvard Business

Share of wallet is the ultimate measure of how they spend their money when the ultimate point-of-sale (POS) decision occurs. While it’s critical that CX programs be well designed and methodologically sound, sometimes wasteful activities are allowed to creep into the design process and bog down the program.

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