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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance.

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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. “Toby, 11.”

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BTS Group Interviews and Culture

Management Consulted

BTS Group specializes in digital technology, leadership development, sales training, and assessments. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Marketing & Sales. BTS GROUP KEY STATS. BTS Group Website: www.bts.com.

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