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Casual Apparel Outperforms High-End Fashion

BCG

(See Creating Value Through Active Portfolio Management, the 2016 BCG Value Creators report, October 2016.) Travel and tourism, consumer durables, consumer nondurables, and retail were the other four, and all five consumer industries finished in the top ten of the 28 industries we analyzed.

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance. Apparel companies Stitch Fix and ThirdLove are two examples of companies that tout their use of data analytics and artificial intelligence in their services.

Data 29