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Design for Conflict: Make Tension in the Matrix Work to Drive Business Results

Kates Kesler

Take Nike, marketing a core brand across a number of consumer categories with hundreds of footwear and apparel products all over the world. It’s no longer enough for the separate businesses to act autonomously to make sales calls to the same corporate customers, or to set up their own infrastructure in China and India. The solution.

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The Benefits of Hiring Your Best Customers

Harvard Business

Good leadership certainly helps, but more often than not, the organization will revert to business as usual. ” Keith Levy, who oversaw the creation of Bud Light Lime and other similar products as vice president of marketing and sales for Anheuser-Busch, took a similar stand on in-house superconsumers. Building Empathy.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. He wanted to challenge his team, as part of the strategic talent review process, to think about whether or not the company’s organizational architecture was suited to its growth plan to double in size. Learning from Big Companies.

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