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Customer intent is a treasure trove of actionable data hiding in plain sight

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And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance. Apparel companies Stitch Fix and ThirdLove are two examples of companies that tout their use of data analytics and artificial intelligence in their services.

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The Benefits of Hiring Your Best Customers

Harvard Business

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. There can be a lot of stress in this industry.

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