article thumbnail

Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82
article thumbnail

An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

By applying sophisticated big data analytical techniques, we have developed a method for optimizing the customer experience investments that directly drive increased emotional connection and, thereby, greater customer value and financial returns.

Retail 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

Bain & Company and ROI Consultancy Services (formerly PollBuzzer) recently surveyed almost 2,200 consumers in Atlanta and Washington, DC, about the prices at eight retail chains carrying groceries. The experience of a European discount apparel retailer illustrates the power of a disciplined price-perception program.

Retail 49
article thumbnail

How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. The solution that Fayez and his team have developed correlates customer behaviors and their interactions with the retailer’s online product catalog. This cross-channel move resulted in a 182% ROI.

Retail 29