Apparel Development Management ROI 
Kates Kesler
JUNE 11, 2014
We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.
Harvard Business
JANUARY 3, 2017
Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. But when managers reduce prices, a fundamental question sometimes goes unasked: Will customers notice and respond as expected? Price wars have broken out in consumer industries around the world.
Harvard Business
AUGUST 29, 2016
By applying sophisticated big data analytical techniques, we have developed a method for optimizing the customer experience investments that directly drive increased emotional connection and, thereby, greater customer value and financial returns.
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