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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010).

Apparel 103
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Black and Blue Friday Coming Up

MishTalk

Appliances, entertainment items, infant products and hardware showed narrowing discounts, MarketTrak reported, while promotions for apparel, toys and electronics were getting bigger. Consumers were cautious going into the holidays, with sales at Macy's, Nordstrom Inc and Best Buy missing expectations in recent quarterly results.

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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. But when managers reduce prices, a fundamental question sometimes goes unasked: Will customers notice and respond as expected? Price wars have broken out in consumer industries around the world.

Retail 44
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The 3 Essential Jobs That Most Retention Programs Ignore

Harvard Business

For example, in 2009 professors Brian Becker, Mark Huselid, and Richard Beatty estimated that in most companies less than 15% of jobs are what they call strategic positions and said management should focus “disproportionate investments” on finding A players for those jobs. Connectors in the middle. High-potential future leaders.

Talent 28
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BTS Group Interviews and Culture

Management Consulted

30 years old and long a mainstay in European consulting, BTS Group has been steadily growing since its inception in 1986. BTS Group specializes in digital technology, leadership development, sales training, and assessments. BTS Group specializes in digital technology, leadership development, sales training, and assessments.

Groups 100