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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Designing an optimal channel distribution strategy (e.g. Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly. Assessing the progress of your marketing strategy.

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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. “Do you work for Mendoza?”

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Catalyzing Retail Success To Capture Market Share

Business Consulting Agency

Let’s delve deeper into compelling case studies that vividly illustrate the transformative growth achieved by retail brands through deliberate and well-planned digital marketing investments. Sephora Sephora, a prominent beauty retailer, has masterfully integrated digital marketing into its omnichannel strategy.

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Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

As such, I’ve increasingly seen case interviews being used to recruit for corporate strategy roles in all sectors and business operation (“BizOps”) roles at startups. Now, case interviews for non-consulting industries tend to really intimidate candidates. Jason Oh is a Senior Consultant, Strategy & Customer at EY.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

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