Harvard Business

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”

Case Study 47

Case Study Case Studies Study Sales 47

Tom Spencer

JUNE 6, 2020

Think about apparel products: in many countries, stores are still the primary place to buy clothes whereas in China, physical stores are in decline in favour of e-commerce. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). Psychographic segmentation.

Apparel 103

Apparel Retail Examples Productivity 103

Harvard Business

JUNE 26, 2017

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. “Do you work for Mendoza?”

Case Study 28

Case Study Case Studies Study Apparel 28

Business Consulting Agency

NOVEMBER 9, 2023

Strategic investments in digital marketing have emerged as a cornerstone for retail brands, presenting unparalleled opportunities for expanding market share, amplifying sales, attracting a wider customer base, and ultimately, maximizing profits. Through business consulting services , retail brands have access to industry professionals.

Retail 52

Retail Marketing Case Study Case Studies 52

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82