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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Designing an optimal channel distribution strategy (e.g. Prioritizing new product development efforts. campaign optimization).

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Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

As such, I’ve increasingly seen case interviews being used to recruit for corporate strategy roles in all sectors and business operation (“BizOps”) roles at startups. Now, case interviews for non-consulting industries tend to really intimidate candidates. Jason Oh is a Senior Consultant, Strategy & Customer at EY.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

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