Airlines Intellectual Property Metrics Sales 
Harvard Business
APRIL 20, 2016
Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. The software, called Personal Book , allows Nordstrom to promote sales, special appearances, and store events in a more targeted manner. What role could software play in that equation?
Tsavo Neal
JANUARY 25, 2018
As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Knowing that your lead is interested in the topic of the white paper is critical information when coming up with your inbound sales outreach strategy.
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