Airlines Intellectual Property Management Metrics 
Harvard Business
APRIL 20, 2016
Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Today, Delta has industry-leading operations in metrics such as on-time arrivals, flight cancellations, and lost bags. Pratt & Whitney has partnered with IBM to enhance its engine management offering.
Tsavo Neal
JANUARY 25, 2018
Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.” A lead-generating website is designed to showcase your thinking (your intellectual property) in your unique voice and brand (your design) in order to attract the right type of prospects.
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