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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Software doesn’t simply make existing products smarter or existing processes more efficient; it enables new models of delivery, engagement, and innovation that are far more productive and informative than the old. Intent to return has improved substantially even as Disney is able to accommodate an additional 5,000 daily visitors.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Knowing that your lead is interested in the topic of the white paper is critical information when coming up with your inbound sales outreach strategy.