Airlines Balance Sheet Banking Operations 
Harvard Business
SEPTEMBER 16, 2016
For example, at the end of its 2015 fiscal year, Apple’s balance sheet stated tangible assets of $290 billion as a contribution to its annual revenues, with approximately $141 billion worth of intangible assets — a combination of intellectual capital, brand equity, and (investor and consumer) goodwill.
Harvard Business
MARCH 14, 2017
Travel loyalty programs tend to be complex and multicurrency, making them different from retailers, which typically run simple discount programs, or from banks, which offer cash back or a single currency that can be spent easily across a range of merchants. Early adopters could benefit considerably.
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