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Focus on Keeping Up with Your Customers, Not Your Competitors

Harvard Business

They’ve redesigned their core processes in the area of procurement (online shopping), talent acquisition (marketplaces), collaboration (social networking), market research (peer reviews), finance (mobile payments) and travel (room and ride sharing). Have you reinvented your core processes to the same degree?

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There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business

These efforts have enabled operational efficiencies, cost reductions, and greater agility, preparing companies for the next phase of digital transformation: driving growth. This is a break from the traditional paths of finance, sales, and operations to the top spot. Over: CMOs take over new responsibilities.