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How to Communicate the Change Vision

LSA Global

Because communication does not change the hearts and minds of employees to think, behave, and work differently. Being actively involved in the design of the change process does. Poor initial change communications are a major factor in the failure to rally the workforce to the need and enthusiasm for change.

How To 36
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KPMG Consulting Interviews and Culture

Management Consulted

.” Explaining the tag line in a company statement, KPMG marketing officer Tim Pearson said, “The emphasis on clarity – not simply knowledge management or insight – in our brand advertising campaign strongly differentiates KPMG in the increasingly crowded business advisory arena and articulates KPMG’s business strategy.”

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5 Behaviors of Leaders Who Embrace Change

Harvard Business

Advertise successes. These five behaviors, when used in concert with each other, create culture shifts that increase change agility. They are shifts that need to be made at all levels of leadership. When a potential opportunity is identified, allow individuals or groups to experiment with ways to take advantage of it.

Agile 47
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Excellent Performance From People: Follow the ‘10 Commandments!’

Confessions of a Consultant

and 90%+ will tell you ‘Advertising’, ‘Marketing’ & ‘R&D’. Using a creative technique from the world of advertising, the group managed to generate 4000+ ideas for customer service improvement (4,000 is not a typo) in a single-day session. ”

 That’s Advertising. Let everyone ‘wear a white coat’.

Energy 40
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Research: How the Best School Leaders Create Enduring Change

Harvard Business

So we contacted the good schools near us who’d recently advertised jobs and had more applicants than places. “Good teachers don’t apply to work in failing schools in deprived areas,” one Architect told us. “They want to work in good schools with engaged students. We got some of our best teachers this way.