Harvard Business

OCTOBER 3, 2018

” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. As an example, the CEO had been discussing the importance of driving more agile decision making. And they have significantly more impact.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

SEPTEMBER 5, 2016

The idea isn’t new — it’s well established in online advertising, for example — but its application is becoming more widespread in the private and public sectors. Consider these examples: Education. Promising a result creates a greater expectation in the eyes of the customer than simply providing a product or service.

Education 28

Education Insurance Insurance Analysis 28

Harvard Business

SEPTEMBER 8, 2017

These efforts have enabled operational efficiencies, cost reductions, and greater agility, preparing companies for the next phase of digital transformation: driving growth. This is a break from the traditional paths of finance, sales, and operations to the top spot. Over: CMOs take over new responsibilities. ” 4.

Enterprise 28

Enterprise Sports Marketing Software 28