Premium Tickets: Perception + Utility = Opportunity
Wakeman Consulting Group: Dave's Blog
MAY 19, 2023
This is important: Sports teams have lived on long-term premium contracts for a long time. Is that what your market wants or needs? PS: Focus on meaning, emotion, and connection in your marketing …not just the actress or actor, conductor, or something else. While also heavily investing their attention in the sport and the team.
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