Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. trillion in 2019, up from $1.6 And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors.

ROI 28

ROI Marketing Financial Sales 28

Progressus

OCTOBER 27, 2023

Professional Services Overview Professional services firms – such as IT professional services firms, marketing/PR firms, or legal or financial advisers – are at an inflection point. RingCentral data suggests that the professional services market — overall — is growing at a CAGR of 9.1% — and stands to hit the $8B mark by the end of this year.

Industry 52

Industry SMB Software Talent 52

Emerson Consulting Group

NOVEMBER 6, 2020

The primary rationale for retaining a PEO – at least according to the marketing of the PEO itself – is that by bundling multiple employers together it is possible to leverage efficiencies of scale. A study in the Kaiser Family Foundation’s 2019 annual health benefits survey [3] confirms this. The ROI Comparison Rationale.

Insurance 40

Insurance Insurance Comparison Cash Flow 40