Harvard Business

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. .

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. This gives marketing an opportunity to measure and manage itself in new ways.

Marketing 48

Marketing Agile Fashion Sales 48

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. Your sales team needs to understand that they drive the execution of your strategy every time they interact with a client or prospect.

Sales 44

Sales Metrics How To Tools 44

Tsavo Neal

JANUARY 25, 2018

This list does a good job of giving you a list of marketing tactics and strategies. Have a practical strategy to start implementing these methods today. ROI calculator. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . 80% of these won’t work for you.

Consulting 68

Consulting Advertising Case Interview Conference 68