Remove 2017 Remove Interviews Remove ROI Remove Training
article thumbnail

How My Company Created an Apprenticeship Program to Help Diversify Tech

Harvard Business

Even though we were following the typical playbook — posting open positions on job boards that specialize in attracting candidates from underrepresented groups, sponsoring events, giving scholarships, and training our employees on inclusion and hidden bias — we weren’t seeing progress. Native American, 18.1%

Company 36
article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

To explore this question, we interviewed senior marketing executives across dozens of top brands. Each outbound communication is measured individually for immediate ROI. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Interview an expert. Interviewing a potential client. ROI calculator. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . It can be as simple as a phone interview via Skype, which you record and upload to iTunes. Interview an Expert. Case studies.