Harvard Business
NOVEMBER 2, 2018
I interviewed more than 50 people from underrepresented groups who have made it in the tech industry, asking them to help me understand why they weren’t applying for my open tech jobs. We believe that investing in our local community is the moral thing to do, but what’s the cost and ROI of program like this?
Tsavo Neal
JANUARY 25, 2018
Interview an expert. Interviewing a potential client. ROI calculator. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . It can be as simple as a phone interview via Skype, which you record and upload to iTunes. Interview an Expert. Case studies.
Harvard Business
MARCH 22, 2017
To explore this question, we interviewed senior marketing executives across dozens of top brands. Each outbound communication is measured individually for immediate ROI. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?
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