Harvard Business

OCTOBER 1, 2018

Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. In 2016, Google is reported to have generated an average of $73 per active user via ads. Remonetizing Media Consumption. Related Video. in the next years.

Marketing 35

Marketing Advertising Media Video 35

Harvard Business

MAY 29, 2018

To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. “We are getting pull from enterprises,” Ford Mobility head Marcy Klevorn said recently on a media conference call. Establish new rules, norms, and metrics. Insight Center. Competing in the Future.

Transportation 28

Transportation ROI Metrics Productivity 28

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Turn everyone into an advocate. People are the new channel.

Marketing 44

Marketing Agile Fashion Sales 44