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Latest NPS Benchmark Scores Reveal Customer Experience Shifts

1 to 1

Business leaders use a variety of metrics to gauge the financial health and performance of a company. One of the most popular metrics used by marketers is Net Promoter Score (NPS), a simple loyalty measurement to gauge customer satisfaction and likelihood to recommend. The findings. 1to1Media.com/weblog.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. The content is highly prescriptive, guiding customers through the stages of decision making, assessing their readiness to provide wellness benefits, and walking them through benchmarking exercises and even RFP builders.

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What the Best Transformational Leaders Do

Harvard Business

Companies that claim to be “transforming” seem to be everywhere. Whereas most business lists analyze companies by traditional metrics such as revenue or by subjective assessments such as “innovativeness,” our ranking evaluates the ability of leaders to strategically reposition the firm.

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A Refresher on Discovery-Driven Planning

Harvard Business

Their goal was to help entrepreneurs and those inside established companies adopt a new approach, “one better suited to high-potential projects whose prospects are uncertain at the start.” ” Step 2: Do benchmarking. would have had to be produced by this company.”