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How Marketers Can Connect Profit and Purpose

Harvard Business

And in 2011, Nathaniel Foote and Russ Eisenstat proposed a “better way to manage in the 21st century.” For the last six years, we have worked with a group of top marketing executives and business leaders in Silicon Valley and the Bay Area from companies large and small.

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What If Companies Managed People as Carefully as They Manage Money?

Harvard Business

Today’s executives spend a lot of time managing the balance sheet, despite the fact that it doesn’t represent their company’s scarcest resource. According to Bain’s Macro Trends Group, the global supply of capital stands at nearly 10 times global GDP. Vincent Tsui for HBR.

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How Many People Really Combine Work Trips with Vacation?

Harvard Business

To this end, we analyzed 29 million business trips booked by Carlson Wagonlit Travel (CWT) between 2011 and 2015. We sought to advance this knowledge by using travel data to measure how widespread bleisure is and whether it is rapidly growing within corporations.

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