Prudent Pedal

APRIL 3, 2020

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

Guidelines 82

Guidelines Marketing Cash Flow Metrics 82

Harvard Business

NOVEMBER 19, 2018

In 2008, I was designing advertising products at Google. Of course these things can be useful if the timing is right and the strategy is solid, but they also come at a cost. You can help your team decide by having an open discussion about everyone’s preferences and then making guidelines that work for the majority.

Examples 32

Examples Productivity Meeting Guidelines 32

Women in Consulting

NOVEMBER 26, 2018

Best practices, models, guidelines are freely available, published by experts as part of their content marketing strategies, or easily accessible online via Udacity, Udemy, LinkedIn Learning or Stanford. Here are three reasons why: Democratization of information. Today, anyone can learn just about anything about everything.

Talent 59

Talent Guidelines Consulting System 59