Your Whole Company Needs to Be Distinctive, Not Just Your Product
Harvard Business
MAY 19, 2016
Ever since the idea of strategy came to the business world in the early 1960s, the goal of differentiation has been paramount. To them, the unit of differentiation is an individual product, service or brand. It’s not the output that sets you apart, but the way that everything you do supports the product and gives it context.
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