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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Zero-base sales capacity. billion vs. $1.2

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The Outside-In Approach to Customer Service - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business

According to a new book by Harvard Business School’s Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. It’s worth noting that the companies and business units in my study were tracked between 2001 and 2007.