The Fearless Marketer

JUNE 29, 2020

I got so many responses from last week’s article about marketing mindsets, that I wanted to go a little deeper into the topic. My first main point was that marketing is difficult for many of us, because of our neurotic fixation on our fears, doubts and insecurities about being rejected or making a mistake. Yes, that’s absolutely true.

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Marketing Groups Training Training 62

The Fearless Marketer

JANUARY 28, 2019

It’s still a weekly eZine about marketing your professional services, but with a new name and focus. The focus will be on what I call Fearless Marketing. But what exactly do I mean by that? Fearlessness is not an attitude, a feeling, or an action. Fearlessness is who you are. Yes, there is.

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Marketing Development Strategy Strategy 91

The Fearless Marketer

DECEMBER 20, 2021

Every week for 25 years I’ve written this newsletter, The Fearless Marketer (used to be More Clients). But in the past few months, I’ve written what I think are some of my most practical, hands-on articles. Refining Your Marketing Message. Refining Your Marketing Message. The Way of Marketing Moderation.

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The Fearless Marketer

SEPTEMBER 27, 2021

This past Friday I hosted a Fearless Marketing Mastermind session on Selling. The selection below is from Mark Thompson , who has consulted on strategy for more than 25 years, and it covers what to say in the early stages of the selling process. I’ve made a few edits, but it’s pretty close to what he said.

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Metrics Strategy Strategy Strategy& 62

The Fearless Marketer

FEBRUARY 3, 2020

It’s based on the premise that ultimately business and marketing is about BEING who you are. I’ve spent the majority of my weekly writings on what to DO in your marketing. Jason questions everything about what it means to be an independent professional out there sharing your work. What you won’t find is any hype.

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The Fearless Marketer

FEBRUARY 3, 2020

It’s based on the premise that ultimately engaging in business and marketing is about BEING who you are. I’ve spent the majority of my weekly writings on what to DO in your marketing. Jason questions everything about what it means to be an independent professional out there sharing your work. Cheers, Robert.

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Interviews Journal Marketing 54