The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). But not in the opening of an email or letter. The Infamous Drunk Letter.

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Marketing Advertising Meeting Course 86

Henman Performance Executive

MARCH 17, 2014

As a committed student of the English language, I frequently seek and find new additions to the lingua franca—the language of the market place. This weekend I encountered a new use for an old term, literally while in a market place. My mother used to ask, “Were you drunk when you made that decision?” Last year St.

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Harvard Business

OCTOBER 24, 2017

These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. How can new firms overcome the regulations that protect incumbents? Organized demonstrations of support by stakeholder groups can send a powerful signal to policymakers.

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Consultant Ninja

MAY 3, 2009

If you get caught up in the marketing BS from Kays Jewelers, you might as well stop reading now since youre going to pay above-market price for a below-market diamond. Lower letter means less color, which is better and costs more. Sunday, May 3, 2009. How a Management Consultant Buys a Diamond.

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