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What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

Melissa Agnes

There’s been a lot of discussion in the news and on social this week about battered women due to the video that TMZ released showing former Baltimore Ravens running back, Ray Rice, punching his then-girlfriend, Janay Rice, in the head until she dropped to the floor unconscious. Most recently to DiGiorno Pizza. A million apologies.

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TCIP #059 – The Human Capital Component Of Crisis Management, With Sam Miller

Melissa Agnes

Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. An important question that should be added to your risk analysis – every time. Welcome to episode #059 of The Crisis Intelligence Podcast, with Melissa Agnes and Sam Miller.

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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

1) Provide social media training for everyone that operates as an admin on a brand account. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training. Platforms: Managers need to be trained on the platforms they use.

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