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How to Build a Better Sales Playbook

LSA Global

Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. What Is a Sales Playbook? Three Prerequisites to Creating a Better Sales Playbook.

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How to Make a Great First Impression

Harvard Business

That advice is easier preached than executed, of course, so Clark suggests, “using the methodology of power posing [before the meeting] to tamp down your cortisol levels.” If, for instance, colleagues say you are a great people manager, seek out metrics to support that idea. ” Take long strides. Sit up straight.

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Subscription Businesses Are Booming. Here’s How to Value Them

Harvard Business

Previously dominated by the likes of newspapers, magazines, gyms, utilities, and telecommunications firms, more products and services are being offered to more people through subscriptions than ever before. Philippe Marion/Getty Images. The subscription business model is booming.