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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Figure 1 : Innovations from NASA will help the US meet its sustainable aviation goals. And by 2030, it aims to have SAF account for at least 10% of its global aviation fuel sales. Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint.

Trends 88
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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

Selling experiences provides intangible benefits that are hard to quantify and measure, often focusing on meeting the needs of one single customer, preventing any mass production. Revenues will be generated progressively over long periods of time, instead of right after the sale of a product. Sales force. Pricing model.

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How Multinationals Should Be Planning for Brexit

Harvard Business

If the supplier had used its 2016–2017 sales data, which showed greater demand for its products as a result of the boom in UK tourism, to predict future results and set next year’s strategy, it may have overestimated future performance and ended up with too much inventory, higher costs, and pressure to discount heavily to move product.

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Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business

We are working with a large travel and tourism firm to introduce a system for real-time employee feedback. Organizations often seem obsessed by measuring fractional shifts in operational performance, capturing data on sales, inventory turns, and manufacturing efficiency. Capture Reference Data About Current Change Projects.