article thumbnail

Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. For example, Fortune 500 or middle market? They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. The exact opposite is true. What problem was being solved? What was the industry?

Exercises 195
article thumbnail

How does your consulting business stack up? Take our 16th Annual WIC Best Practices Survey (open March 14-April 7) and find out.

Women in Consulting

Over the years, it’s offered useful insights into the evolution of Bay Area consulting businesses, such as billing and marketing tool trends, consulting expertise and specialties, structure and operations. Plus, everyone who participates is entered into a drawing for a free WIC workshop or archived webinar.

Survey 31
article thumbnail

7 Factors of Great Office Design

Harvard Business

It can serve as the basis of a design visioning workshop with a larger group about how and where people work and how they would envision working in new ways in the future. Since its 2005 founding, the marketing company had grown to over 1,100 employees. ” There are a variety of ways you can use this exercise beyond one meeting.