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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. Examples Several years ago, my agency represented a highly talented professional with over 20 years of experience even though he positioned himself as a jack-of-all-trades. For example, Fortune 500 or middle market? The exact opposite is true.

Exercises 195
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7 Factors of Great Office Design

Harvard Business

It can serve as the basis of a design visioning workshop with a larger group about how and where people work and how they would envision working in new ways in the future. Since its 2005 founding, the marketing company had grown to over 1,100 employees. ” There are a variety of ways you can use this exercise beyond one meeting.