On the Brink Podcast

JANUARY 17, 2022

Hear how Blue Ocean Strategy helps you own your market! Brian is a trained Blue Ocean Strategist who helps businesses find unmet customer needs and create uncontested market space by using the tools and methods of Blue Ocean thinking.

Marketing 69

Marketing Methodologies Tools Training 69

Kates Kesler

OCTOBER 26, 2015

Advanced Practitioner Workshop. During this two-day, highly interactive, case-based workshop we will share insights from our forthcoming book bringing to life three and four dimensional organizational structures in some of the world’s largest and most complex global companies. Dec 9-10, 2015. New York University. Kimmel Center.

Agile 50

Agile Operations Government Tools 50

Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. For example, Fortune 500 or middle market? They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. The exact opposite is true. What problem was being solved? What was the industry?

Exercises 195

Exercises Turnaround Leadership Development 195

Johanna Rothman

AUGUST 30, 2023

I offer custom workshops to my clients at a much higher fee. Sometimes, those facilitation techniques are part of a workshop, but more often as consulting. I added value by running internal workshops on how to hire my replacement manager. Interested in the consulting workshop later this year? But they're not succeeding.

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Consulting How To Conference Examples 84

Johanna Rothman

AUGUST 1, 2023

I met Mark back in 2017 when I attended an Anthology workshop from the nice folks at WMG Publishing. I sold two short stories at that workshop, my very first short story sales. And why writing is so good for content marketing. At the time, he thought I was an experienced short story writer. (Uh, Enjoy, and laugh along with us.

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Agile Sales Marketing Consulting 82

Johanna Rothman

AUGUST 15, 2023

A form of active marketing.) Content marketing.) Consistent content marketing.) However, consistent content marketing works the best. How Each Kind of Marketing Works Active marketing makes the marketer feel better. Social media is fine for active marketing or discovery.

Consulting 71

Consulting Media Marketing Management 71

Jerry Fletcher

AUGUST 22, 2020

That is what my 30-Second Marketing Workshop can do for you. Get on the reservation list for the next 30 Second Marketing Workshop. Send an e-mail to Jerry@Z-axisMarketing.com with the subject Workshop and I’ll send you all the details. And so it goes.

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Marketing Consulting Engineering Construction 59

Successful Independent Consulting

MARCH 30, 2023

Photo 88154384 / Be A Professional © Lkeskinen0 | Dreamstime.com As a solopreneur, good marketing is critical. A well-polished image can attract clients by conveying competence and professionalism. It can differentiate you from competitors, and it demonstrates that you take your business seriously.

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Consulting Advertising Resources Company 195

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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Marketing Training Training Advertising 62

LSA Global

SEPTEMBER 13, 2023

Market Internal Corporate Training More Effectively How well do you market internal corporate training strategies, value propositions, offerings, and learning journeys to your target participants? We make this distinction because customized training programs designed for intact teams within companies do not usually require marketing.

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Training Training Marketing How To 36

Kai Davis

NOVEMBER 20, 2020

The most obvious content marketing seems to be more relevant to peers than clients…. When it comes to content marketing as a specialist expert (like you, dear reader) , the question-asker hits on a common challenge. And use those questions and topics to get started with your content marketing. That’s not an affiliate link.

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Marketing Video Conference Sales 52

The Fearless Marketer

APRIL 27, 2020

Are you starting to think, “How will I market my business after the pandemic is over?” We won’t be visiting clients, leading workshops, or giving keynote speeches. What this looks like is doing all client service and marketing activities by phone, Zoom, and email. But this hardly means we’ll be back to “business as usual.”.

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Marketing Media Meeting Resources 62

The Fearless Marketer

JANUARY 7, 2019

Judy is one of the most creative (and effective marketers) of her professional services that I have ever met. Not only that, she’s really enthusiastic about her marketing. Judy went on to grow her business very successfully over the next three decades and continues to market it in creative ways. Cheers, Robert.

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Marketing Journal Case Interview Interviews 72

The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. He does live workshops and films everything. Fist pumps! Best example: A non-duality teacher named Rupert Spira.

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Marketing Strategy Strategy Strategy& 75

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Thanks to all of you who attended and participated in my workshop. Workshop: Effective Issues Management in this Digital Age. Learn more here.

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Management Case Interview Media Airlines 82

Business Consulting Agency

JANUARY 9, 2024

Freelance Services Offer skills such as writing, graphic design, programming, or digital marketing on freelance platforms like Upwork or Fiverr. Virtual Assistance Offer administrative, marketing, or customer support services remotely to businesses or entrepreneurs.

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Operations Financial Course Consulting 52

Johanna Rothman

MAY 26, 2023

Then, in late 2019, a fellow consultant asked me to run a workshop about consulting. Would I please run a consulting workshop so he could learn those secrets? At the time, I thought I had the right user journey for the workshop and the eventual book—because I used my journey as a consultant. (I What were my secrets?

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Consulting Guidelines Sales Conference 92

The Fearless Marketer

JULY 9, 2018

But then the workshop leader suggested a new scenario to help take the song to a whole new level: “Imagine you were greeting your uncle after he just got out of jail.”. In your marketing, you need to start going ALL IN if you really want to attract more of your ideal clients. That’s why marketing has always come easy to me.

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Marketing How To Energy Groups 54

Johanna Rothman

AUGUST 31, 2022

I finished all the video editing for the writing workshop. Because there's more work to finishing the workshop, I'm sure I will not finish the workshop today. Those purchase orders are much larger sums of money than an online workshop or revenue from a book. The marketing for that workshop is also separate.

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Productivity Development Video Management 117

Seth Godin Blog

SEPTEMBER 15, 2020

Then you’re a marketer. Today’s launch day for the tenth session of The Marketing Seminar. It’s the most effective, widely proven and popular workshop of its kind. Is there a policy you’d like to change or a candidate you’d like to help elect? Are you hoping to make things better? Proud of it.

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Marketing Policies 35

Successful Independent Consulting

OCTOBER 13, 2021

If you’re struggling with your branding, this 90-minute PICA workshop will help! …and not like this…. Follow the steps in this article to do that. It’s not difficult but there is a trick to it!) Know Your Niche: Branding to Build Your Business.

Media 195

Media Financial Consulting Marketing 195

Johanna Rothman

JUNE 21, 2023

When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. If you create a mass-market product, you can choose when and as much access as you want. Consultants do this all the time when they sell workshops. Users use the product.

Productivity 89

Productivity Telecommunications Enterprise Development 89

LSA Global

NOVEMBER 6, 2023

The Sales Manager Training Workshop results were: 98% job relevance 98.4% The leadership workshops were customized to align with the current business sales training workshops being rolled out across the globe. satisfaction 145% knowledge gain 96.5%

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Sales Training Training Company 36

Seth Godin Blog

JANUARY 7, 2020

Because marketers make change happen. Marketing makes change. It turns out that smart marketing is significantly more effective than the other kind. The other kind of marketing gets a bad rap, and that’s well deserved. As you might have guessed, it’s time for The Marketing Seminar.

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Marketing Video Tools Course 30

Johanna Rothman

APRIL 14, 2023

Because those people gave you permission to market to them. Blogging and social media are about discoverability—not permission-based marketing. That's why you should take my writing workshop.) That's permission-based marketing. This kind of content marketing is a long game, but it's based on permission.

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Consulting Media Marketing System 59

Consulting Success

JULY 17, 2017

In this episode, Steve shares key tactics for securing high-figure consulting projects, the value of workshops and networking, and the benefits of making regular investments of increased knowledge within your area of consulting expertise. Start ups are another one of his desirable target markets. Breaking down a $100,000 project.

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Consulting How To Construction Company 145

Seth Godin Blog

NOVEMBER 15, 2023

After the extraordinary feedback from her last session, Avaleen Morris is leading another session of the Song of Significance interactive workshop in a few weeks. It includes peer-to-peer support, communities of practice, active workshops, daily check-ins and more. Sooner or later, all important work becomes project work.

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Marketing Management 35

Seth Godin Blog

JANUARY 2, 2019

If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. Marketing goes way beyond advertising, email pitches or the way you do pricing. Our culture is driven, more than ever, by marketers.

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Marketing Advertising Media Culture 35

Successful Independent Consulting

MAY 19, 2022

business development, marketing, etc.). For example, if you do workshops or any sort of assessments (say, a culture assessment or diversity assessment), you’re probably not making as much as you could if you charged a fixed price instead of hourly. This includes tasks that you may not enjoy doing, like business development.

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Exercises Software Development Examples 195

Johanna Rothman

MARCH 22, 2023

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. I will also work with all the people in Sales, Marketing, Training, and anyone else who wants to see the demos and data to make sure they understand what they see. Was Polly a little snarky?

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Report Culture Guidelines Sales 87

Seth Godin Blog

FEBRUARY 19, 2020

Free markets aren’t particularly common. Geography makes the idea of a free market difficult, because only one business can exist in any given spot. Free markets are a powerful engine to solve people’s problems, but free markets are difficult to ensure for the long haul.

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Marketing Cash Flow Engineering Culture 36

Successful Independent Consulting

JANUARY 23, 2019

For example, facilitation, workshops, coaching engagements, and possibly assessments. For example, a report, plan, assessment, workshop, list of recommendations, or a specific number of coaching sessions. In priority order, here’s a list of considerations to evaluate if a fixed-fee price is a good idea.

Consulting 186

Consulting Cash Flow Interviews System 186

Johanna Rothman

FEBRUARY 13, 2024

I can then choose what to finalize in the form of a much longer effort, such as a long workshop or a book. I'm not going to change a complete book or workshop once I deem it done.) You, as I, might discover new markets and new products. When it's time to finalize, I take what I learned form my MVPs and create deliverables.

Software 86

Software Productivity Agile Development 86

Johanna Rothman

MARCH 1, 2024

And they brought me into their companies to deliver my project portfolio workshop. Sure, the conference had gone well, but this was my first talk offering content from my new book. Within six months, ten of the people at my talk had bought my book. That talk was a raving success. That's because I spoke with my ideal audience.

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Conference Travel Groups Consulting 77

Consulting Matters

JUNE 22, 2023

About the guest: Sarah is a Certified Enneagram Coach, host of the Enneagram MBA podcast, speaker, and workshop facilitator. Whether you are a consultant, coach, or simply someone interested in personal growth, the Enneagram offers a unique and transformative approach to understanding yourself and others.

Emotional Intelligence 156

Emotional Intelligence Small Business Consulting Banking 156

Successful Independent Consulting

FEBRUARY 12, 2021

Supply and demand – Assess the market for your expertise to get an idea of how hard it may be to find work. Marketability – Were former bosses, colleagues or teammates sad to see you move on to a different department or project? Are you comfortable reaching out to nearly everyone you know to tell them that you’re going out on your own?

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Cash Flow Consulting Insurance Insurance 370

Tom Spencer

MARCH 1, 2017

If you think carefully about the marketing of your competitions and incorporate a sales pitch for the product you’re presenting, you’ll not only draw in new customers, you’ll create a desire for the product or service you’re offering. The reader has a hard copy they can keep, share, and browse over and over again.

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Marketing Advertising Sales Productivity 60