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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. Sales turned around, rising 2.5

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

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Top 10 Consulting Firms in the Middle East

Management Consulted

However, due to its rich history in the region, the firm knows the market deeper, better, and has the best government and private sector relationships. Dubai is one of the firm’s newest offices, and for good reason – the city is a hot spot for tourism, real estate investment, trade, transportation, and financial services.

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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

In the beginning companies sold products. A focus on products means a focus on selling running shoes. Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard.

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How Multinationals Should Be Planning for Brexit

Harvard Business

Only a minority of firms is well ahead in planning and preparing a UK market strategy. have products that must comply with UK regulations or particular specifications. The company should look to bring in staff from other markets to apply their skill sets and ideas. How to Plan for Brexit. Create a strategic Brexit team.