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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. Sales turned around, rising 2.5

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Top 10 Consulting Firms in the Middle East

Management Consulted

Dubai is one of the firm’s newest offices, and for good reason – the city is a hot spot for tourism, real estate investment, trade, transportation, and financial services. The firm has four offices in the region: in Abu Dhabi, Doha, Dubai, and Riyadh. bravo Deloitte!).

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

While electric vehicles are already replacing conventional automobiles, no electric aircraft is ready for large scale commercial production that can usher in a sustainable revolution in aerospace. And by 2030, it aims to have SAF account for at least 10% of its global aviation fuel sales. Other Trends. Howarth, J. Market Watch.

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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

In the beginning companies sold products. A focus on products means a focus on selling running shoes. Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard.

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How Multinationals Should Be Planning for Brexit

Harvard Business

If the supplier had used its 2016–2017 sales data, which showed greater demand for its products as a result of the boom in UK tourism, to predict future results and set next year’s strategy, it may have overestimated future performance and ended up with too much inventory, higher costs, and pressure to discount heavily to move product.