Marketing, Methodologies, Sales and Time Management - Management Consulting Connection

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Marketing

Methodologies

Sales

Time Management

Your Sales Training Is Probably Lackluster. Here’s How to Fix It

Harvard Business

JUNE 12, 2017

Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. Here are some ways to incorporate better technology into training: Before.

Sales

Sales Training Training How To

A Refresher on A/B Testing

Harvard Business

JUNE 28, 2017

In the 1960s and 1970s the concept was adapted by marketers to evaluate direct response campaigns (e.g., would a postcard or a letter to target customers result in more sales?). In fact, last week I looked at the results of A/B testing on the language we use to market a new product here at HBR.). Or buy our product?

Metrics

Metrics Software Data Examples

Your Sales Training Is Probably Lackluster. Here’s How to Fix It

A Refresher on A/B Testing

Stay Connected