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Your Sales Training Is Probably Lackluster. Here’s How to Fix It

Harvard Business

Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. Here are some ways to incorporate better technology into training: Before.

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3 Situations When Managers Should Not Coach

LSA Global

Our recent research, for example, showed a 4-to-1 difference between the performance of sales reps who received coaching from their manager and those who did not. We believe that without coaching, reinforcement of any new skill , behavior or methodology becomes very difficult. Three Situations When Managers Should Not Coach.

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A Refresher on A/B Testing

Harvard Business

would a postcard or a letter to target customers result in more sales?). “It’s the same core concepts, but now you’re doing it online, in a real-time environment, and on a different scale in terms of number of participants and number of experiments.” Then you can just send out the winning version next time.

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