Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 39

Marketing Advertising Media Video 39

Martinka Consulting

OCTOBER 27, 2017

Regular readers of this newsletter, and viewers of my video podcasts, know my feelings about projections in the buy-sell world, I feel they’re useless. Methodologies : The second red-flag topic is the improper use of valuation methodologies. For small businesses, it’s 3-5 times profit (after fair market owner compensation).

ROI 40

ROI Cash Flow Methodologies Small Business 40

Harvard Business

JUNE 12, 2017

Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. Although curriculum-based training — classroom-type courses typically focused on a selling methodology and activities like time management — has its place, it should only be treated as a foundation.

Sales 36

Sales Training Training How To 36

Tsavo Neal

AUGUST 24, 2017

Love them or hate them, case studies make up some of your most important marketing materials as a consultant. The case study makes specific reference to increases in sales, ROI, and revenue growth. Best work — he’s only writing case studies for his best, most marketable work. Hinge Marketing. Matt Olpinksi .

Case Study 60

Case Study Case Studies Study Consulting 60