Case Interview: Beyond Common Frameworks
Tom Spencer
JUNE 2, 2018
STP is a powerful structure to construct insightful marketing strategies. Kogan.com, an online retailer in Australia, has enjoyed exponential sales growth in the past 2 years and its stock price has more than doubled. Kogan.com is playing for the retail market in Australia (step 1). Silver Bullet #2 : Strategy Tool: Play to Win.
Let's personalize your content