The Fearless Marketer

MARCH 26, 2018

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training.

ROI 48

ROI Training Training Sales 48

Prudent Pedal

MARCH 27, 2020

Go deeper on some important marketing areas: SEO: Moz made all their training available at no charge. Read more: Started Leading Firms by David Kuhlman and Fifty Inventions that Reshaped the Modern Economy by Tim Harford. I recommend both. Check it out and perhaps add it to your list. More good stuff.

Journal 72

Journal Video Marketing ROI 72

Harvard Business

MARCH 22, 2017

To explore this question, we interviewed senior marketing executives across dozens of top brands. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. These members are 2.6 The results? Turn everyone into an advocate.

Marketing 49

Marketing Agile Fashion Sales 49

Tsavo Neal

JANUARY 25, 2018

Interview an expert. Interviewing a potential client. ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Posting your speaking engagements. Speaking at a web conference.

Consulting 68

Consulting Advertising Case Interview Conference 68