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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

APRIL 4, 2019

Published articles are high-level sales tools. Retirement benefits thoughtleader Dan Cassidy makes it a practice to show up at every sales meeting with a briefcase filled with reprints of his many published articles. Sales of your book increase as a result. Publishing articles can promote your book.

Journal 40
Journal Case Interview Conference Groups 40
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

JANUARY 25, 2018

Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Interview an expert. Interviewing a potential client. Knowing that your lead is interested in the topic of the white paper is critical information when coming up with your inbound sales outreach strategy.

Consulting 68
Consulting Advertising Case Interview Conference 68
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