article thumbnail

Marketing a Service Business part 2

Women in Consulting

I have successfully arranged media interviews and generated publicity for clients through the HARO inquiries. Magazines, newspapers and websites all need good visuals: photos, graphics and video. For example, a pharmaceutical firm developed a board-game-like diagram that clearly illustrated the FDA approval cycle for new drugs.

article thumbnail

Why Western Digital Firms Have Failed in China

Harvard Business

This study uses two rounds of interviewing to identify what the Nobel laureate Daniel Kahneman describes as the “inside view” and the “outside view” of the phenomenon. Second, 185 seasoned expert observers were interviewed in China to identify the outside view on the phenomenon. Related Video.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Survey: People’s Trust Has Declined in Business, Media, Government, and NGOs

Harvard Business

The survey was done by research firm Edelman Intelligence and consisted of 25-minute online interviews conducted on October 13 – November 16, 2016. For example, 82% of respondents said that the pharmaceutical industry needs greater regulation. Related Video. How Is the Edelman Trust Barometer Measured?

Survey 42
article thumbnail

The 5 Elements of a Strong Leadership Pipeline

Harvard Business

To help them in their new roles, companies spend almost $14 billion a year on courses, books, videos, coaches, tests, and executive education programs — and such spending rose 10% last year. Organizations are continuously promoting people into management, and those new leaders struggle with the transition.

article thumbnail

ZS Associates Firm Profile

Management Consulted

In 1982, Andy presented his and Prabha’s mathematical models for sales force sizing and territory alignment to the Pharmaceutical Management Science Association (PMSA), using an early Apple computer to display sales territories on-site. Pharmaceuticals & Biotech. ZS ASSOCIATES INTERVIEWS AND RECRUITING. Industries.

article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Interview an expert. Interviewing a potential client. Creating a Video Course. Further Reading: How to Use Video to Generate More Leads.

article thumbnail

Top Consulting Firms

CaseInterview.com

LEK is a very selective firm — it was named one of the Top 25 Hardest Companies to Interview For by Fortune. However, the skill-building opportunities are widely praised, particularly for those with a deep interest in biotech and pharmaceuticals. Its total consulting revenue exceeds $500 million annually.