Chad Barr

MARCH 17, 2014

Guest Post: Is Theft of Your Intellectual Property Just a Part of Thought Leadership? The article was nothing more than a crude cut-and-paste job from one of my white papers. The inclusion of my eclectic gift ideas made it absolutely clear that the author did not recreate my intellectual property by chance.

Intellectual Property 40

Intellectual Property Leadership Journal Retail 40

Tsavo Neal

NOVEMBER 13, 2017

While we regard our intellectual property as unique and valuable, our practice is to share it as widely as possible rather than protecting it behind a paywall or asking for information in return for access to white papers. Currency Marketing Tim McAlpine, Owner at Currency Marketing.

Consulting 121

Consulting Education Tools Financial 121

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Further Reading: 6 keys to writing a white paper that generates leads.

Consulting 68

Consulting Advertising Case Interview Conference 68