Intellectual Property Marketing Metrics Recruitment 
Harvard Business
DECEMBER 19, 2016
Even in the most commoditized markets, winning players need to create value by adding small slivers of differentiated services, logistics, quality and reliability. Decision making in today’s organizations often no longer has the necessary responsiveness, detaching them from both their customer base and market realities.
Harvard Business
APRIL 20, 2016
You’re competing against platforms like Uber in transportation, Google in automotive, Airbnb in hospitality, LinkedIn in recruiting, Netflix in television, and the list goes on. Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening.
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