Information Technology Marketing Methodologies Metrics 
Tom Spencer
FEBRUARY 1, 2020
Some people also call consulting a ‘talk-job’ – you go to the clients, you talk about what the ideal world scenario would be for a particular project, product or market, and your billable hours are sorted. Sales, Marketing, Production) and secondary functions (e.g. There are three main types of business consultants.
Harvard Business
SEPTEMBER 7, 2017
But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors. Armed with a hypothesis that the stock market was undervaluing digital, we sought to create the largest known repository of digital data on U.S. market but a 22% digital share of the U.S.
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