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Consultant Marketing Speaking Pay to Play

Jerry Fletcher

I’m used to that as these days so many organizations host events where they expect “Thought Leaders” to pay their own way to the event and pick up the cost of the hotel as well. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. What about business development value?

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6 Ways to Move Beyond the Commodity Mindset

Consulting Success

After checking into my hotel in the city center, I took the elevator down 13 floors to the street. Many years ago, Tropicana took orange juice to a new level with its branding, marketing message, and advertisements. The island he lives on is famous for oranges, a fact I knew about as I had visited this island three times before.

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The Myth of a Psychologically Safe Workplace

Organizational Talent Consulting

Psychological Safety Myth Buster #2: Create Accountability Talking with a trusted advisor that can listen, provide perspective, and partner with you for accountability to take action is a high ROI activity. And after picking up our rental car at the airport, we realized we didn’t have the address to our hotel.

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6 Digital Strategies, and Why Some Work Better than Others

Harvard Business

Digital technology has been roiling markets and disrupting companies for more than two decades, but despite that lengthy history, incumbents are still struggling to enact and deliver on digital transformations. Accor, which is opening its online booking platform to independent hotels offers a good case. Insight Center.

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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

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